With a desire to improve customer experience and provide a personalized communication experience, Mitten Heritage connected with SPLICE to provide unique, personalized, and branded texts, emails, and calls throughout their policyholder journey and support their quoting process. Mitten Heritage uses EZLynx and leverages SPLICE and EZLynx’s out-of-the-box integration.
Objectives:
Automating texts, emails and calls for various policyholder touchpoints
Branded and personalized communications to improve customer experience
Spend time more efficiently
Favourite Features:
Personalization
Ease of Use
Directly Integrated
Fast Implementation
SPLICE Solution
Mitten Heritage believes in looking out for customers as if they are friends or family. They were looking for a way to automate relevant and timely communications with policyholders, while adding personalization and branding to maintain tailored messaging to the customer. With SPLICE’s automated texts, emails calls, and opt-in solution, Mitten Heritage is able to ensure each policyholder is communicated with when they need to be, while saving time for Mitten Heritage to focus their support elsewhere.
With the SPLICE and EZLynx integration, Mitten Heritage is able to take advantage of SPLICE’s solutions and features, all within their existing day-to-day use of EZLynx. Mitten Heritage currently has 14 active touchpoints within the policyholder journey, utilizing both texts, emails, and calls. These touchpoints are fully automated and are triggered based on day-to-day actions within EZLynx.
“At Mitten Heritage Fraternal Society of Insurance, we pride ourselves on being able to deliver insurance services that meet the specific needs of each customer,” said Boss Fetty, Mitten Heritage Fraternal Society of Insurance owner. “Our partnership with SPLICE Software and EZLynx shows our commitment to delivering a personalized experience to every client we serve.”
-Zach "Boss" Fenty, Owner
Implementation
By automating their communications, Mitten Heritage has been able to streamline their operations, ensuring that personalized messages are sent to the right customers at the right time across various channels. Since using SPLICE’s solutions, Mitten Heritage has been able to improve efficiency and drive policyholders to be informed but able to communicate with an agent when needed, including directly from the automated channel of choice. Through the effective utilization of texting, Mitten Heritage has also increased their collection of mobile phone numbers from 94% to 97% within a few months.
After experiencing the success of automated messaging through SPLICE’s integration with EZLynx, Mitten added further touchpoints that includes EZLynx’s Sales Center, to assist with lead and prospect management. This supports Mitten Heritage in automating notifications at each stage of the Sales Center pipeline and ensuring interested customers can get quotes and through the application process quickly and accurately.
Industry: Insurance
Company Profile
Mitten Heritage Fraternal Society of Insurance is a locally-owned insurance company that has been based in the Macomb country area since 2012. Ever since our founding, we have endeavored to provide the best service possible for all of your home and auto insurance needs. We consistently strive to save you every penny possible without putting your insurance protection at jeopardy.
