trakwell white logo
SPLICE Logo with Tagline 2018 Reversed

Turn every store visit into a better customer conversation

Your customers are telling you what they need at every step of the retail journey. The challenge is capturing those moments and knowing what to do next.

SPLICE and Trakwell bring together retail intelligence and customer engagement to help teams turn more store visits into meaningful conversations, follow-ups, and sales.

From foot traffic to follow-up

Retailers can spend hundreds of dollars to get a single shopper through the door —so what happens next matters.

Trakwell helps retailers see the full picture of their sales floor: accurate traffic counting shows who's actually coming in, the UP System captures each shopper and the sales opportunity they represent, and built-in CRM and analytics help turn those moments into follow-up, conversion, and measurable revenue.

SPLICE helps organizations connect with customers across text, chat, call, email, and voice, making it easier to deliver the right communication at the right moment.

Together, the opportunity is simple: understand the customer journey, then keep the conversation going.

See the full customer journey

Trakwell Icons-7

Know who walked through the door

Trakwell uses AI-powered vision to provide accurate foot traffic data and track customer opportunities across locations.

Know your traffic. Understand your opportunities.

Trakwell Icons-8

Understand what happened on the sales floor

Track associate engagement, conversion, sales, and customer interactions to see where opportunities are being won or missed.

Turn activity into actionable insight.

Trakwell Icons-10

Keep the conversation going

When a customer leaves without buying, the conversation does not have to end. SPLICE helps retailers connect through the channels they already use, including text, chat, call, email, and voice.

Make every follow-up count.

Trakwell Icons-9

Measure what moves the business

Connect customer engagement with the metrics that matter, from conversion and average ticket to follow-up and revenue.

See what is working. Then do more of it.

From "Walk-Out” to “Be-Back” - Not every customer is ready to buy on their first visit. That does not mean the opportunity is gone.

Trakwell helps retailers capture and organize customer information, track follow-up activities, and keep prospective customers in view. SPLICE helps teams continue those conversations through personalized, timely communications.

The result?

Your team gets more opportunities to reconnect. Your customers get a better experience. And your business gets more chances to convert.

Trakwell Webinar From Walk-Out to Be-Back Feature Image

 

Built for the moments that matter
Couch Icon

High-Ticket Retail

Every visit is expensive to earn and valuable to win. Make sure no high-ticket shopper slips away.

Personzlized Outreach Icon

Personalized Customer Outreach

Reach customers through the channels that fit the conversation and keep potential buyers engaged after they leave the store.

Multiple Locations Icon

Multi-Location Operations

Understand performance across locations and identify where customer engagement can improve.

Win Lost Revenue Back Icon

Measure the Revenue You Win Back

See which shoppers come back, what they buy, and the revenue your follow-up actually recovers.

Data Driven Decisions Icon

Data-Driven Decisions

Connect customer activity, engagement, and business outcomes to make smarter operational decisions.

Two platforms. One better customer journey.

SPLICE Logo with Tagline 2018 Reversed


Turn customer moments into conversations.

SPLICE helps organizations communicate with customers through connected, automated experiences across multiple channels.

  • Text
  • Chat
  • Call
  • Email
  • Voice-first and AI Voice experiences
  • Automated communication workflows
  • Real-time integrations

Book a Demo

trakwell white logo

 

See what is happening in your stores.

Trakwell gives retailers visibility into foot traffic, associate performance, customer behavior, conversion, and follow-up opportunities.

  • Accurate visitor counts
  • Up System
  • Conversion and sales reporting
  • Customer CRM
  • Follow-up tools
  • Multi-location analytics
  • Open API

<p>Explore Trakwell</p>

What happens when insight meets engagement?

1 Icon

 

Capture the opportunity

A customer walks into your store. Trakwell helps retailers understand traffic, customer interactions, associate engagement, and what happens next.

2 Icon

 

Understand the outcome

Did they buy? Did they leave without purchasing? Is a follow-up needed? Trakwell gives teams the visibility to identify opportunities and prioritize next steps.

3 Icon

 

Start the conversation

Use timely customer communications to follow up with prospects and customers through the channels that make sense for your business.

4 Icon

 

Keep learning

Measure customer engagement alongside sales and conversion data to understand what is working and where there is room to improve.

Better data. Better conversations. Better opportunities.

The Numbers Tell the Story

Trakwell's documented customer results show what can happen when retailers improve visibility and follow-up.

Trakwell Icons-7

$184K

Additional monthly revenue reported by a five-location furniture operator after proving conversion from 31% to 36%.

<h5 style="font-size: 16px;"><span style="text-decoration: underline;"><span style="color: #00acc8; text-decoration: underline;">See how a furniture retailer increased conversion by 5 points</span></span></h5>

Trakwell Icons-8

81%

Reduction in false detections reported by La-Z-Boy after implementing Trakwell.

<h5 style="font-size: 16px;"><span style="color: #00acc8;"><span style="text-decoration: underline;">See how AI Vision helped La-Z-Boy reduce false detections</span><br></span></h5>

Trakwell Icons-10

58%

Average improvement in conversion for returning customers across five top-100 furniture stores using Trakwell's follow-up system.

<h5 style="font-size: 16px;"><span style="text-decoration: underline;"><span style="color: #00acc8; text-decoration: underline;">Discover how smarter customer follow-up drives conversions</span></span></h5>

 

Ready to connect the dots?

See how SPLICE + Trakwell can help turn retail insights into customer action.
Watch our recent webinar to hear how retail teams can connect what happens in the store with what happens after the customer walks out the door.

What does Trakwell do?
Trakwell helps retailers track foot traffic, customer opportunities, associate engagement, conversion, sales performance, and customer follow-up. Its platform includes AI-powered people counting, CRM capabilities, analytics, and an open API.
What does SPLICE do?
SPLICE helps organizations communicate with customers across channels including text, chat, call, email, and voice, with automation and integrations designed to support connected customer experiences.
How do SPLICE and Trakwell complement each other?
Trakwell provides visibility into what is happening throughout the retail customer journey, while SPLICE provides communication capabilities that can help teams continue the conversation with customers.
Is Trakwell able to connect with existing systems?
Yes. Trakwell states that its open API can connect with existing business systems, including POS, inventory, marketing platforms, and CRM or follow-up systems.
Who is this partnership for?
The partnership is particularly relevant for retailers looking to improve customer engagement, follow-up, conversion, and visibility across physical locations.

Launch Faster. Build something great.

Everything you need to build modern UI and great products.

400+

Projects completed
We’ve helped build over 400 projects with great companies.

600%

Return on investment
We’ve helped build over 600 projects with great companies.

10K

Global downloads
Our free UI kit has been downloaded over 10k times.


Communicate with your policyholders in any channel:

 

 

Chat Icon

Chat

 

 

 

Call Icon

Call

 

 

Email Icon

Email

 

 

Voice First Icon

Voice First

 

Ready to turn insight into action?

Let's make every customer interaction count.

Get a demo