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AGENT INITIATED MESSAGING (AIM)

Personalized live calls to reach your best customers, improve your traffic, and increase your opt-in collection

Agent Initiated Messaging (AIM) utilizes dedicated live call center agents that are trained specifically for your brand and demographic.

Reach your best customers and prospects with improved customer experience, demographic and region-specific personalization, and while staying within federal and state regulations.

Greater reachability to your marketable database

Increased customer engagement and customer experience

Higher opt-in collection rates

Increased traffic and sales

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Greater reachability

Are you struggling to contact your customers? With federal and state regulations constantly changing, using a multi-channel approach to reach customers helps to improve your overall reach. Although emails and direct mail are some of the most common methods, texting is quickly becoming more common, and automated and live calls can be a particularly useful addition. Combined with opted-ins, SPLICE's RFM (recency, frequency, and monetary value) analysis also allows for easier segmentation of the best customers to reach with each channel to increase your overall traffic and sales.

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Highly Likely to Buy & Like Best Customers

We understand that not all customers are your best customers; and perhaps some do not require this additional level of targeted communication. The best way to understand which customers are being missed by your current communications, and should be included in this program is an RFM Analysis. RFM Analysis is a technique used to quantitatively determine who your best customers are by examining how recently they have made a purchase(recency), how often they purchase(frequency), and how much they spend(monetary). These analyses are based on the axiom that "80% of your business comes from 20% of your customers”. SPLICE can implement this analysis for you, or it can be completed by internal groups.

Customer Experience is Key

Customer engagement and experience is alway important and SPLICE's AIM program allows you to take advantage of a personalized, human customer experience. With this program, you'll have demographic specific agents with key knowledge on your brand, your stores, and your VIP programs. This personalization allows customers to feel confident, comfortable, and more willing to come in-store, increasing your traffic and having that warm lead ready for your sales associates.

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Improve your opt-in rate

Collecting opt-ins for your loyalty program or for your multi-channel engagement strategy can be a struggle. Combining SPLICE's opt-in solution and award-winning Dialog Controller™ application with the live calls provides an easy method to collect opt-ins for text messages (sms/mms), phone calls, and emails. Utilizing the personal relationship on SPLICE's live calls enables agents to easily describe the program, collect compliant opt-ins, and answer any questions on the spot. AIM has specific agents selected that are demographically relevant, and trained to be knowledgeable on your stores and brand, improving this experience and engaging in that immediate and easy trust factor with your customers.

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